How to Rank on Google
As digital marketing has become more and more competitive, it is essential to find ways to stand out from your competitors. One way to do this is by ranking for long-tail keywords. If you want to attract more traffic to your blog, you need to start using long-tail keywords. Long tail keywords can be an effective way to target early-stage buyers who are still in the research phase.
By targeting these more specific keywords, you can connect with searchers who are more likely to be ready to buy. But what are long-tail keywords? In this blog post, we’ll explore Long Tail Keyword Strategy-The Complete Guide, what long tail keywords are, why they’re important, and how you can use them to rank higher on Google.
What are Long-Tail keywords?
Long tail keywords are simply longer, more specific phrases (usually 3+ words) that searchers use when they’re closer to making a purchase. Because they give more detailed and specific information, long-tail keywords are usually less competitive and easier to rank than shorter and more general keywords. For example, if somebody is searching for “shoes” doing random searches, But someone searching for “men size 10 black leather dress shoes” is much further along in the buying cycle and more likely to be ready to make a purchase.
Why are long-tail keywords important?
There are a few reasons long-tail keywords are very important:
- Long tail keywords are easier to rank because they are usually less competitive than shorter and more general keywords.
- Most of the searches on the internet are considered “long-tail”. It means you can add long-tail keywords to your content to drive traffic and get a possible conversion.
- Long tail keywords tend to be more specific, which means that they usually have a higher conversion rate than shorter, more general keywords.
- Long tail keywords can help you improve your search engine visibility. As mentioned above, long-tail keywords are usually less competitive than shorter, more general keywords. But they also tend to get searched for less often. So if you can rank for a long tail keyword, you can really stand out in the search results.
- Finally, long-tail keywords can help you save money on your paid search campaigns. Because they are less competitive and get searched for less often, you can bid less per click when targeting long-tail keywords. This can lead to significant savings over time, especially if you’re targeting a large number of long-tail keywords.
The Benefits of Using Long Tail Keywords
As a business owner, blogger, or content creator, you’re always looking for new ways to bring traffic to your site. If you’re not using long-tail keywords, you’re missing out on a valuable opportunity to reach a wider audience.
There are several benefits of using long-tail keywords:
1. You’ll Reach a More Targeted Audience
If you’re selling women’s size 10 running shoes, you’ll want to use a long tail keyword like that so you can attract people who are actually searching for that specific product. targeting a more specific audience will result in higher-quality traffic that is more likely to convert into customers or clients.
2. You’ll Rank Higher in Search Engines
Search engines like Google are constantly tweaking their algorithms to provide the best results for their users. One of the things they’re looking for is relevance. That’s why using long-tail keywords can help you rank higher in search engine results pages (SERPs). When your content is more relevant to what people are searching for, it will be rewarded with a higher ranking.
3. You’ll Save Money on Advertising
If you’re running ads on Google or other platforms, targeting long-tail keywords can save you money. That’s because you’ll be able to bid less per click on these more specific terms since there’s less competition. In addition, your ads will be more effective since they’ll be reaching people who are already interested in what you have to offer.
4. You Can Generate More Organic Traffic Over Time
While it may take some time and effort to get your site ranking for popular keywords, it’s much easier to rank for long tail keywords. And once you do start ranking for those terms, the organic traffic will start rolling in. Over time, this can snowball into even more traffic as you continue to rank for more and more long-tail keywords.
So, how can we find the best long-tail keywords tool? Here we found something for you:
LongTailPro
A long tail pro is a tool that will find low-competition keywords for your website in minutes, in just a few clicks.
Something good about LongTailPro is that you don’t need to be an SEO expert to utilize this tool. It is very simple and easy to use, and its interface is user-friendly.
You can start by signing in 7-day trial for $1, then just $37/month OR $67/month
OR you can go for their annual plan which is $297/per year
LongTailPro has a lot of Amazing Features
Search Volume and Keyword Competitiveness
LongTailPro provides exact search volume data, it will also show keyword ideas as well as the competition. This is a great way to find out what keywords are being used by your competitors and to get ideas for new keywords to target. The competition analysis feature will show you how difficult it will be to rank for a particular keyword, and the keyword ideas feature will give you ideas for new keywords to target.
Find Low Competition Keywords
It will find hundreds of low-competition keywords for any country or language in minutes, in just a few clicks.
Pick the Best Keywords, with Personalized Metrics
It will pick the best keywords according to your domain’s statistics, It will also find out which keywords are easy to target, which ones are difficult, and which ones to avoid.
Track Your Progress
You can also track your progress so you can see how your efforts are paying off. you can track the average position of your keywords in the search results. This can give you an idea of how your keywords are faring in the competition.
How can you rank higher on Google using long tail keywords?
There are a number of ways to rank higher on Google using long tail keywords. The first is to use them in your website’s title and meta tags. This will help your site to come up when people search for those keywords. Another way to rank higher is to use long-tail keywords in the content of your website.
Google will index your site higher if you use these keywords throughout your content, especially in the titles of your pages. You can also use long-tail keywords to create backlinks to your website. If you have other websites linking to yours with these keywords, it will tell Google that your site is relevant for those searches and you will be more likely to show up in the search results. Finally, you can use long-tail keywords in social media posts and ads. By targeting these keywords, you will reach people who are specifically searching for what you have to offer.
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Conclusion
A long-tail keyword strategy is a valuable approach for optimizing your website and content for search engines. By targeting specific, niche phrases with high search volume and low competition, businesses can improve their visibility, attract the right audience, and drive more qualified traffic to their website. Implementing a long-tail keyword strategy requires a combination of research, planning, and execution, but the results are well worth the effort. By understanding how to identify and use long-tail keywords effectively, businesses can improve their search engine optimization, increase their online visibility, and drive more relevant traffic to their website.
FAQs
How many words should a long tail keyword be?
A long-tail keyword typically consists of three or more words and can range from a few words to several phrases. The exact length of a long-tail keyword can vary, but it’s important to choose a keyword that accurately reflects the content and provides enough specificity to attract relevant qualified traffic.
Are long-tail keywords more competitive?
Long-tail keywords are generally less competitive compared to short-tail keywords, which are broad and generic terms with high search volume. Because long-tail keywords are more specific and targeted, they have lower search volume and competition, making them a valuable strategy for businesses looking to improve their visibility in search engines and attract more relevant traffic to their website.
How many words should a long tail keyword be?
A long-tail keyword typically comprises three or more words, often reflecting a more specific and targeted search query. The exact number of words in a long-tail keyword can vary, ranging from a few words to several phrases. However, the goal is to choose a keyword that accurately reflects the content on a website and provides enough specificity to attract relevant qualified traffic. To effectively use long-tail keywords, it’s important to research and identify the most valuable keywords and optimize website content and metadata to reflect these terms.
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